Design and imagery

Brands come to life visually through design and imagery. The Rufus Leonard design team has deep experience of repositioning or re-energising existing brands for large established corporates and creating new identities for start-up and smaller companies.

The Rufus Leonard approach is to establish what works best for each individual client in its particular market. Once a design direction is set, we refine fonts, colour palette and imagery, and define the visual language for the organisation.

Imagery can be a large budget item, especially when securing image rights for multiple channels. Rufus Leonard can create an image library which combines clients’ images with royalty-free shots, illustrations and commissioned photography.