Language and tone of voice

Brand language should be clear, confident and consistent, but this can be hard to enforce, maintain or regulate. The task is made even harder with the emergence of multiple and real time communication channels.

This has increased the need for style and ‘tone of voice’ guidelines for any written communication of a brand. Rufus Leonard has established its own distinctive writing practice and works with clients to turn cold business values, strategic goals and brand statements into clear, compelling communications. We also provide a writing support service for clients.