Brand guidelines and guardianship

As an extension of our design and writing services, Rufus Leonard creates brand management guidelines. These are flexible and cover all elements of a brand, as well as specific application to relevant media. Because of our multi-channel capabilities, we can give comprehensive guidance on the expression of brands in all interactive and print media.

We act as brand guardians for large international businesses and work with their in-house brand teams. This involves advising internal staff, briefing and collaborating with other agencies, and maintaining an online brand centre.