Office of Government Commerce

Office of Government Commerce website redesign and developement

The brief
The OGC had expanded its market coverage to include local authorities, health and education and emergency services, as well as central government departments. Rufus Leonard were briefed to streamline the existing website and to consider how the OGC’s digital platform could both reach and engage its new target audience.

Our response
We developed new design and information architecture to increase usability, including improved navigation and site structure. In addition we wrote over 70 key pages on the site, simplifying the language and communicating OGC’s services more effectively. The technical solution was a large-scale project, involving the development of a content management system with a platform that includes bespoke wizards to help content owners create their own pages. We also implemented a robust and secure hosting infrastructure. To help the OGC develop the site on an ongoing basis, we produced a definitive and comprehensive style guide for design and content.

The results
The OGC website won a RedDot International  award for its CMS implementation and was recognised by the Interactive Media Awards with the Outstanding Achievement Award. The fresh design, writing style and high usability, all help the OGC reach and engage with its new target audience groups online. The site has also encouraged users to self-serve, producing measurable benefits by reducing the workload at the OGC service desk. Over the first nine months the OGC website had over 1 million visitors and over 2 million files were downloaded from the site.

Awards
Interactive Media Award - Oustanding Achievement - Government Category

RedDot International Awards - Special category for a European project.