E-Commerce

Digital communications are gradually changing the way we all interact, but e-commerce has completely transformed the business model in many industry sectors. Travel, books, CDs, insurance, flowers and even groceries are increasingly bought online, and prices and resources are changing to reflect this new consumer behaviour.

The Rufus Leonard approach to e-commerce projects is to understand the relevant business model in detail, map processes and workflow based on best practice, conduct detailed usability research and then test the technology to ensure performance is satisfactory. The ultimate measurement is increased sales, so we work closely with our clients to monitor transactions and make rapid changes where required.