Making the most of mobile

The issues
It is widely accepted that mobile technology has rapidly changed over the last few years. We have now reached a period of opportunity and businesses can take advantage of the mobile web as an integrated digital communication channel.

The challenge is understanding what your targets want from a mobile site and then delivering that capability. It’s then important to review your site and make it work in a mobile context.

Delivery
Rufus Leonard works with a wide range of public and private sector organisations to define what their mobile strategies and applications should be. Once you understand what the site needs to do, the next stage is to make it work on a mobile.

Our experience ranges from repurposing existing sites, as we did for a leading recruitment consultant, to creating specific mobile applications that are devised to make users' lives easier, which we did for a government transport department. Both examples prove you need to get the fundamentals right, specifically:

- Simple functionality
- Intelligent use of content
- Clear navigation
- Suitable imagery

Once these areas have been defined, you can progress with the site as part of your overall online communications. The difference is, you now have a channel that can reach clients even when they’re not at the office.

For more information
Contact us

Find us on your mobile: www.rufusleonard.mobi