Beiersdorf appoints Rufus Leonard for branding work

New Media Age - 21 May 2008

Skincare company Beiersdorf has appointed Rufus Leonard to work on two forthcoming projects.

The German owner of brands Nivea and Eucerin appointed the branding and digital consultancy following a three-way pitch.

Rufus Leonard will roll out a worldwide employer brand campaign targeting experienced beauty professionals and graduates to careers within the group.

A second project will focus on raising the company's corporate profile through a review of its sites, including Beiersdorf.com and local sites.

The agency will also look into partnering with portals and social networks.