London Business School appoints Rufus Leonard to develop brand online

23 July 2004

Rufus Leonard has been appointed by London Business School to extend its recent corporate identity review into online channels. London Business School is ranked one of the top 5 business schools worldwide, and yet its web presence lags behind its main peer group, according to independent research.

With this in mind Rufus Leonard has been commissioned to review the existing site, hold workshops with major stakeholder groups, and identify priority user needs, redevelop the site structure and develop a new design style. We are also developing guidelines for the new site, and advising on content management requirements.

The main target audience for the site is prospective students, but it also provides content and services for alumni, media, corporate partners, recruiters, and prospective employees. Rufus Leonard will also be looking to showcase more effectively on the website a unique range of services created for the main school communities, which are now available through an extranet.