MMO2 Unveils new look website

12 July 2004

mmO2 plc, the FTSE 100 mobile communications provider, has unveiled a new look global website www.mmo2.com, designed by leading brand and digital consultancy, Rufus Leonard.

mmO2’s online partner since its demerger from BT in 2002, Rufus Leonard was charged with creating a refreshed website design that is more informative and accessible for its stakeholders. The site acts as a gateway to mmO2 corporate and investor information, as well as its public facing brand, 02.

Rufus Leonard has given the original site a completely new design, providing it with a contemporary look and feel and improved navigation. Site content is accessible within a minimum of clicks, and graphics have been optimised for improved download time enabling target users to access corporate and investors’ information with greater speed and ease.

Louise Clements at mmO2 said: 'Having worked with Rufus Leonard for a number of years we are familiar with their quality responses to a brief and commitment to the brand. We had every confidence that they would produce a website that reflected our needs, to deadline and budget.'

Hin-Yan Wong, Consultant at Rufus Leonard, said: 'We always relish the challenge of working with key corporate players. Having been mmO2’s design agency of choice since the company’s inception in 2002, we are familiar with their business focus, brand values and communication needs.  Our strength in digital branding continues to maintain www.mmO2.com as one of the best FTSE 100 corporate websites.'