Rufus Leonard delivers best practice digital offering for Parcelforce worldwide

01 March 2004

Leading brand development consultancy, Rufus Leonard, has worked with Parcelforce Worldwide to position its customer-facing website as a world-class transactional site and in doing so extend its online customer base.
 
The brief presented to the team at Rufus Leonard, was to improve efficiency and reduce costs through the relaunch of Parcelforce Worldwide’s technical platform and so increase interactivity with its customers.  This brief followed a successful restructure of Parcelforce Worldwide that has affirmed its position as one of the UK’s leading providers of express, time-guaranteed delivery services.

Rufus Leonard responded to this with a customer extranet that provides enhanced parcel tracking features and enables customers to order collections online. Customers can also use it to receive online invoices, check their service reports, order supplies and print labels online, as well as arrange redeliveries. The customer journey through the site is simple and clearly signposted, and utmost attention to detail has ensured that functional aspects of the site are efficient and easy to use.  Rufus Leonard are continuing to work with Parcelforce Worldwide to enhance existing functionality and develop new ways for customers to interact with the company online.

Although Parcelforce Worldwide has established a first-class reputation, with 98 per cent of parcels consistently being delivered on time, its commitment to giving thousands of their business customers even greater access to its range of services and improving the all-round customer experience is clearly demonstrated through the new extranet.  It is a powerful attestation of Parcelforce Worldwide’s aim to be the best service provider in its sector.

Brian Hardie, Head of Brand & Promotions at Parcelforce Worldwide, said of the decision to appoint Rufus Leonard:
"At Parcelforce Worldwide we want to champion customer satisfaction and in doing so charge ahead of our competitors.  The team at Rufus Leonard has demonstrated an exceptional ability to interpret our needs to meet this goal and has produced a site that is cost effective yet world-class all at the same time".

Susan Costello, Innovations Director at Rufus Leonard, adds:
"We enjoy the challenge of working with clients who strive to be the best in their sector and believe our extranet will help Parcelforce Worldwide drive forward ahead of its competitors".