Investment firm plan to refresh internet image

PRECISION MARKETING - 22 August 2003

Credit Suisse Asset Management (CSAM), which deals with assets worth £196.3bn, is redefining its global online image to make data-capture sites more customer focused.

CSAM, established in 1997, is conducting a review of its virtual brands in the UK, Europe, US, Japan and Australia to develop a consistent proposition.

Branding agency Rufus Leonard has been appointed to the account following a five-way pitch. It will develop strategies that appeal to private and professional investors.

In the long term, CSAM wants to increase its output of consistent integrated campaigns.
A CSAM spokesman says: "We are keen to improve consistency across the various country sites."