Credit Suisse Asset Management hires Rufus Leonard

BRAND REPUBLIC - 13 August 2003

Credit Suisse Asset Management has hired digital agency Rufus Leonard to review its online brand on a global basis, after a five-way pitch.

The agency will look at Credit Suisse's portfolio of sites in markets including Japan, the US, Australia and Europe. It will test usability and create templates and guidelines so that the company will have a more consistent look across the globe.

At the same time, Rufus Leonard will have to ensure that its website designs keep within the brand guidelines for Credit Suisse Asset Management.

Mark Dailey, director and global head of corporate communications at Credit Suisse Asset Management, said: "Here at Credit Suisse Asset Management, we are keen to better leverage our brand and improve the consistency between the various country sites."

"We appointed Rufus Leonard after a rigorous selection process from which it emerged as the best fit and most cost effective among the agencies that participated in the pitch."