Tristan Webber fashion label revamped

MARKETING - 24 August 2004

Tristan Webber, the fashion label, has revamped its identity for the first time since its launch in 1998.

The new logo, designed by brand development agency Rufus Leonard, will be unveiled at this week's London Fashion Week as part of the designer's Spring/Summer 2005 collection. Webber's show closes London Fashion Week tomorrow (Thursday).

The identity replaces a logo designed by Webber, and is intended to provide a consistent look for the brand.

Transport for London buses are being used to promote London Fashion Week, with one devoted to Tristan Webber featuring the new identity.