O2 merges three sites into single dedicated sales site

NEW MEDIA AGE - 19 August 2004

O2 has launched a new dedicated sales website merging together content and information from three separate sites. The new site, which was developed by digital brand agency Rufus Leonard, is aimed at everyone involved in selling O2 products and services in the UK, from O2 retail outlets to channel partners. Rufus Leonard said merging the three sites into one would deliver significant annual cost savings for O2.