Rufus Leonard website

Rationalise an existing website

The issues
Organisations often find that their websites have expanded over the years and don’t meet requirements anymore. We commonly see three typical reasons for this:  
  1. Global development or growth - websites develop organically over time and are now disjointed, out of control or unclear.
  2. Refocusing on the user - information on the site is company focused and not intuitive for users.
  3. The site needs pruning - over time, volumes of content have been added. Now much of it is out of date, inappropriate or simply not useful.

Delivery
The challenge is often how to manage multiple stakeholders with local or business specific needs who are all fighting for airtime. We're very experienced at taking all these needs into account, rationalising them and creating common ground. We know how to bring the parties together and the processes necessary to achieve harmony, consistency and room for local nuances. We’ll review your online brand, site structure and usability quickly and efficiently, one at a time or combination. 

Case studies
Credit Suisse Asset Management - One clear online brand

For more information
Contact us