Optimise a website

Usability is the science of perfecting the user experience - it’s both necessary and fundamental to driving up and maintaining user loyalty. Clients come to us for support when organic growth across a site has confused the original navigational logic, where a site has simply expanded too far and too deep for the old structure to work, or because they recognise that their users are increasingly discerning and won’t tolerate poor navigation

Accessibility of websites to impaired audiences is now governed by legal requirements. Many clients now realise that the audiences for easily accessible sites are a viable and profitable market.

We have a ‘user centric’ approach to all our website development, using a number of proprietary tools and processes to deliver optimised websites. Usability projects range from the development of a new site from scratch to the review of non-performing areas of a site and the creation of new areas and tools.

Each project is unique, but our structured approach will always include:

- User requirements gathered through robust research
- Site audits to evaluate usability
- Navigation logic and content structure
- Prototyping - iterative user testing to ensure optimal user experience.

Accessibility is something we integrate into everything we do. We develop every site to a minimum level 1 compliance.

Case studies
Credit Suisse Asset Management - One Clear online brand

For more information
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