Create a new identity

Organisations have an increasingly complex set of public faces. They change and their products and services also change with enormous speed. Many of our clients come to us because they want the rigorous thinking and high quality creative work that a big brand agency can deliver - but they also want practical and immediate results. They want an agency that can take them beyond the theory and the guidelines and straight to the return on investment.

We have the structures in place and the experience to work flexibly and fast - with confidence. No two organisations have precisely the same set of business, brand, marketing and communications strategies, but the logic of our approach to their requirements is the same. The process we use typically includes:

1 - Research and strategy
Analysis of current situation, use of research techniques, modelling and positioning.

2 - Creative development
Mark, colour palette, naming, typeface and image style.

3 - Approval
Use of proven methods to gain consensus, assent and input from all stakeholders.

4 - Practical development
Image, language and messaging development, and creation of core launch materials.

5 - Roll out
Effective launch programmes to introduce the identity within the organisation in ways that will gain assent from front line staff and embed the identity in the organisation. We also create launch programmes to introduce the identity to an organisation’s internal divisions and other agency partners so that it's used effectively.

Case studies
National Portrait Gallery - Brand Identity and Development

For more information
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