Develop an existing brand

Brands evolve over time to keep pace with their markets, customers and the competitive environment. Cuts in brand development budgets in recent years have meant that many brands are looking tired - and the rapid development of new media channels has added complexity to this problem.

Our clients frequently want to spend carefully on brand development, but still have the benefit and comfort of an intelligent strategy and research based approach, strong creativity and clarity across all the relevant communications channels. Typically, clients aim to develop their brand in line with changing business strategy or a new set of brand values. In many instances, they want to tie in their messaging strategy to the whole process.

Rufus Leonard teams have the high-level business and communications strategy skills to work quickly through all the strategic materials, review and initiate research where necessary and work with your senior people.

We can develop visual elements with intelligence and unravel complexity with precision and understanding. We use a vast array of techniques to research, present and work through issues with you. We're experienced at bringing stakeholders and decision makers together in ways that break logjams and get results.

We define our role very strictly. We'll do all things necessary to draw out what lies at the heart of your organisation. We have no house style or approach to impose. We say ‘express yourself’ and that’s the simple idea we believe in.  We can help you do just that in a productive way.

Case studies
Lloyds TSB - Brand Interpretation BT Brand Evolution

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