BT Group website undergoes a facelift

15 March 2005

BT today unveils its new look BT Group website, www.btplc.com, designed by leading brand and digital design agency, Rufus Leonard.

The site, which is BT’s corporate internet presence, has undergone a redesign in a bid to increase already high levels of consumer satisfaction and to make the large volume of information it contains as accessible as possible. Rufus Leonard was also charged with ensuring that the site reflected the company’s core brand values.

Rufus Leonard successfully introduced the new spherical BT brand shapes and improved the visual impact of the site with the use of a bolder colour palette. They also improved the sign-posting, making navigation easier and helping to ensure that the content fulfils its primary role of information and education.

Rob Pearce at BT said: 'Rufus Leonard has a strong digital branding heritage and they have really delivered against the brief we set them. We are delighted with the results.'

Steve Howell, Executive Creative Director at Rufus Leonard said: 'We have worked with BT on a number of projects and are familiar with their business, focus and brand values. We are pleased with the new look and feel and navigation of the BTplc site.'