Retail decisions (ReD) uses Rufus Leonard to create and launch its new website for the group

17 February 2005

ReD, the fuel card operator and a world leader in card fraud prevention and payment processing, today unveils its new look website, in collaboration with leading brand and digital consultancy, Rufus Leonard. ReD's international blue-chip clients include: Wal-Mart, Texaco, Shell, ASDA, Comet, Travelocity, T-Mobile and Virgin Mobile.

The web brief included a complete refresh and revitalisation of ReD’s web presence - moving five geographically dispersed sites into one global website. It also incorporated the introduction of a new content management system, refreshed electronic branding, new content and the implementation of the Company’s new strapline ‘Making Payments Simple and Secure’. ReD made a special request for the use of innovative and modern design to place itself above and apart from any other business in the payments space.

In response, Rufus Leonard created a new online presence utilising dramatic design that provides differentiation from the industry standard. The site addresses the needs of ReD’s various audiences, focusing on customers, prospects and investors, as well as including analysts, the press and partners. It also provides a common information platform for operations in Australia, Europe, South Africa and USA.

Carl Clump, CEO at ReD, adds:
'We have worked with Rufus Leonard for over five years now and in response to the brief to refresh and revitalise our website, they combined a deep understanding of our business needs with innovative and futuristic thinking. Based on a very challenging brief, Rufus Leonard have delivered a visually stimulating, easily usable and a highly informative website of which I know our whole company is proud.'

Andrew Pinkess, client partner at Rufus Leonard, comments:
'It has been great to have the opportunity to work with ReD again as they take their web presence to the next level. As a successful and growing business, it was imperative that their website reflected their position in the marketplace and united their offices around the world. We are delighted that ReD is very pleased with the end result.'