London business school gets online makeover

NETIMPERATIVE - 17 January 2005

Digital media consultancy Rufus Leonard has launched a new online brand identity for the London Business School. The new site is the final stage of a rebranding exercise that began in early 2004. Rufus Leonard was commissioned to bring the website into line with the new identity, while also ensuring that the site reflected the entire range of the School's services.

'The new site is more informative, accessible and user-friendly for its core audience of students, executives, corporates and recruiters,' said a spokesman for the agency. 'It also captures more effectively the advantages offered by the School's prime location in central London and its emphasis on developing graduates with a global business perspective.'

The design and structure of the site were developed following significant research conducted by the agency across the School's stakeholders and audiences, and in conjunction with the School's own communications and IT departments.

Rufus Leonard developed new designs, advised on a new content management structure, supported the internal build team and created guidelines for the online identity. Particular attention was paid to usability and accessibility.

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