Communications Strategy

In a market that’s oversaturated with promotional messages, it’s often hard to make communications stand out and to get independent advice. When it comes to communications planning, Rufus Leonard doesn’t favour one type of media over another.

Our recommended strategy always evolves from what’s appropriate to the market the client operates in and who its important customers are. Where appropriate, we recommend the right communications mix across multiple media and channels to give clients an integrated solution. To support this, we do qualitative research into the buying patterns, motivations and unmet needs of the target audience and review the competitor landscape. From a set of key customer messages, Rufus Leonard compiles a campaign strategy and accompanying creative brief for media agency and creative teams to work with.