The People's Choice Award 2006

25 September 2006

Rufus Leonard has been recognised for digital creativity in this year’s Y Design Awards by the people who matter most – website visitors. The People’s Choice Award for best use of Flash® was given to the Their Past Your Future site , created for the Imperial War Museum.

Rufus Leonard was approached by The Imperial War Museum to create a complimentary website to support its UK-wide education programme and touring exhibition entitled 'Their Past Your Future'. The programme was funded through the Big Lottery Fund to commemorate and explore issues around the 60th anniversary of the end of the Second World War, and its impact on people and places across the UK.  In order to create compelling interactivity, the agency enabled the visitor to become a virtual museum visitor, using physical artefacts, letters, diaries and photographs from the exhibition to piece together historical events and personal stories.  Rufus Leonard included specially commissioned films on the site, mixing modern day interviews with archive footage, as well as a range of images and objects from the collections of the Imperial War Museum.  The result is a highly successful educational tool for learners of all ages that takes history out of the museum and makes it available to anyone with an Internet connection.

The Y Design Awards , launched as part of the London Design Festival, recognise and celebrate the UK’s leading creative talent demonstrated through the use of digital technology. In honour of its 10th anniversary, this year’s award focused on the best use of Macromedia® Flash® by Adobe®.