Travel extras company APH launches a new look website

Travel Weekly - 08 December 2006

Travel extras company APH has launched a new look website to target specialist customers as well as offering a quote and buy process.

The site has been designed and developed by brand and digital media agency Rufus Leonard and following user research and testing, the site has a completely new look and feel.

The new site aims to help with the specialist audiences by expanding its product range, as well as providing additional opportunities for cross-selling and up-selling.

APH managing director Nick Caunter said: ?We are delighted with the results we have been getting from the online channel. The new site was designed to provide simple to use access to pre-booked airport parking plus a range of travel extras to suit the needs of today?s independent travellers. Customer reaction has been very positive so far.?