BIMAS shortlist 2006

Revolution - 29 November 2006

The awards, which are the longest running in the sector - spanning 22 years - aim to recognise and promote excellence in interactive design.

There are 22 awards in total, with new categories introduced this year to reflect the changes in the industry. These include Most Outstanding Achievement in Accessibility, Best Mobile Game, Best Use of Viral and Best Community Web Site or Campaign. These join long-running awards such as Best Interactive Advertising, Best Web Site, Best Use of Interactive TV and Best Integrated Campaign.

B2B Category: this award recognises the project that best employs interactivity to provide business-to-business products or services, or supports corporate communications and operations. The judges looked at how specific business needs have been addressed by creating a service that cannot be replicated offline. Specific focus was given to mechanisms that facilitate the location, relevancy and timeliness of information, and methods used to encourage communication and feedback. Entries could be in delivered in any interactive media.

Rufus Leonard have been named among the finalists in the B2B category for their work on the O2 Sales Site.