B2B Marketing - 17 July 2007
Shell Exploration and Production (E&P) has developed a global internal communications campaign aimed at helping its 30,000 employees change the way they think about everyday energy use and carbon emissions.
eMission is a two-part campaign; 'Roadsmart' and 'The big switch off', aimed at individuals, small teams and whole locations. 'Roadsmart' provides activities aimed at helping people save energy travelling and 'The big switch off' addresses how to reduce energy consumption in the office.
Campaign materials, developed by Rufus Leonard, including two activity campaigns aimed at each of the three audiences and nine campaign posters to be downloaded from the Shell E&P intranet.