Our thoughts

Good ideas come from anywhere

By Freddie Baveystock

Thursday, 9 June, 2011

Categories:

We define co-creation as a collaborative workflow involving end-users to identify opportunities and solve problems. It occurs in a facilitated environment and leverages the collectives’ knowledge, through peer to peer collaboration, to deliver relevant ideas and insight for our clients.  ...

Sea-change ahead

By Freddie Baveystock

Friday, 3 June, 2011

Categories: Brand

A journalist recently asked me what the long-term impact of the financial crisis on the younger generation is likely to be. Watching All Watched Over by Machines of Loving Grace, the new series from cult documentary-maker Adam Curtis, I keep asking myself this fascinating question. In common with c...

The greatest data on earth?

By Freddie Baveystock

Tuesday, 29 March, 2011

Categories: Technology

By now many of us will have registered for tickets to at least one of the 26 sports happening as part of London 2012. Some claim this will create the largest database of (mainly) UK sports fans in the world.  So is this a marketers dream? There is no question that the resulting database will pr...

Radiohead do it again

By Freddie Baveystock

Friday, 18 February, 2011

Categories: Brand, Digital

Four years ago, when Radiohead gave its fans the option of downloading ‘In Rainbows’ for whatever they chose to pay, the music industry split in two. Those in mourning for the hog fat years of overpriced CDs went into spasms of righteous denunciation; more sober commentators noted that ...

The only way is up

By Freddie Baveystock

Wednesday, 12 January, 2011

Categories:

Good news stories – apart from the joy of seeing the Aussies cricketers trounced – have been a little thin on the ground recently. Yet one emerged before Christmas which is well worth repeating and pondering: 2010 was the best year on record for the UK film industry. In true Ian Dury sty...

Music is social

By Freddie Baveystock

Tuesday, 12 October, 2010

Categories: Digital, Technology

This summer, I joined thousands of fellow revellers for the Green Man festival in the Brecon Beacons. While it’s a far cry from Glasto – less than a tenth its size, proudly free of corporate sponsorship, and more family-oriented – the effort and outlay invested by fans and organisers alike remains a...

Tags: apple, festivals, itunes, music, ping, social media

Global brands

By Freddie Baveystock

Friday, 1 October, 2010

Categories: Brand

Interbrand’s Best Global Brands report has been a mainstay of marketing commentary over the last decade since it was launched. In a world obsessed with lists and rankings, it’s gained a good deal more traction than Superbrands – becoming, in effect, the Top 40 of the brand world. Personally, I find...

Tags: interbrand, superbrand

The joy of leapfrogging

By Freddie Baveystock

Monday, 28 June, 2010

Categories: Brand, Digital, Technology

Being one of the few remaining people at Rufus yet to succumb to the iPhone –and a card-carrying vinyl evangelist to boot – I get daily drubbings from my colleagues for being behind the curve. So I take solace from an interesting piece by Clive Thomspon on ‘the leapfrog effect’ which I just read in...

Tags: ipad, wired

Bad men

By Freddie Baveystock

Monday, 21 June, 2010

Categories: Brand

Once upon a time (about 20 years ago by my reckoning) our culture had a story about itself which it liked to tell. It was a story of social evolution, in which men were slowly abandoning their primordial ways and becoming softer, more caring, better moisturized etc. While there is palpable truth in...

No longer undersold

By Freddie Baveystock

Monday, 10 May, 2010

Categories: Brand

It’s the ad that has got Britain sobbing (according to the Guardian, Daily Mail and the Sun) – and that, I confess, includes me. No doubt you’ve seen it, most likely on YouTube, where it clocked half a million views in a mere week. And I wouldn’t be surprised if you’ve had the inevitable office deba...

Tags: john lewis