Brand Strategy

Getting under the skin of an organisation is the way to understand the essence of a brand. At Rufus Leonard, this forms the basis for developing creative briefs and guidelines that define the visual expression, tone of voice and editorial style of a brand and - where needed - the creation of new names.

We encourage large clients to stretch themselves in the direction that customers and markets are moving. For smaller brands, we look for innovative ways of making limited budgets work harder to make a real impact.

For more detail, go to the brand section of this site.