Our thoughts

Rufus Leonard presents - The softer side of digital

By Chris Giddings

Friday, 15 July, 2011

Categories: Rufus Leonard

Where The Yorkshire Grey, 2 Theobalds Road, London, WC1X 8PN  When Tuesday 2nd August, 6:30pm onwards Event overview In our 'always on' world it's hard sometimes to take a step back and work out what on earth is going on around us. But here at Rufus Leonard we recognise that finding ...

Tags: digital, event

Big brands get digital

By Chris Giddings

Friday, 24 June, 2011

Categories: Brand, Digital

The old rumour that big brands ‘don’t get digital’ appears to have been quashed.According to the Grocery Manufacturers Association and PricewaterhouseCoopers, brand owners like Colgate-Palmolive, General Mills and Coca-Cola are increasingly leveraging digital tools to engage consum...

User Experience is the key

By Chris Giddings

Wednesday, 22 June, 2011

Categories: Digital

Here’s a blog post from Marc Ruxin who comments who technology has challenged the traditional ‘creative’ model in agencies. He argues that while Mad Men indicates that the power is in the hands of the ‘creative types’, today’s increased channels, where consumer pr...

A model crowd-sourcing campaign?

By Chris Giddings

Thursday, 9 June, 2011

Categories: Brand, Digital

So we know about crowd-sourcing and the brands which have utilised this platform to help improve their product, service or experience. So are there any downsides to using this form of communication with customers? The answer is most definitely yes. The internet and in particular social media has op...

Citizen Tweetalism

By Chris Giddings

Tuesday, 3 May, 2011

Categories: Digital

Citizen journalism isn’t a new concept. And now it seems citizen ‘tweeting’ is just as able to cause a stir around the world. As U.S. Special Forces converged on Osama bin Laden’s compound in Abottabad, Pakistan, IT consultant and resident Sohaib Athar tweeted about what ...

Rufus Leonard appoints Man Bites Dog

By Chris Giddings

Friday, 15 April, 2011

Categories: Rufus Leonard

We have appointed B2B PR specialist Man Bites Dog to handle our PR in the UK. Man Bites Dog will be working closely with us on our communications strategy, as well as developing high-impact thought leadership programmes and other cross-media PR campaigns. Graham Cox, our Marketing Manager comments:...

Tags: man bites dog, pr, rufus leonard

Rufus Leonard awarded for EEF transformation

By Chris Giddings

Friday, 8 April, 2011

Categories: Brand

Well, if winning two Recommended Agency Register (RAR) awards last week wasn’t enough, we attended the Transform Awards for rebranding last night at the Grange Hotel in London - and won a couple more. The Transform Awards, hosted by Communicate Magazine, is Europe's only dedicated celebration...

Rufus Leonard scoops two RAR awards

By Chris Giddings

Friday, 1 April, 2011

Categories:

So, last night we attended the Recommended Agency Register (RAR) awards in Kensington which, as they put it, “recognise service excellence from marketing companies”. And here’s the good news, we picked up a couple of gongs in the Best in Creativity / Innovation and Best in Digital...

The Rufus Leonard infographic

By Chris Giddings

Thursday, 31 March, 2011

Categories: Brand

Infographics, they're very 'of the moment'. So what better way to tell you everthing about Rufus Leonard that through our very own infographic. This 'agency C.V.', if you will, is a graphical way of telling you about us; who we are, where we are and what we do. We hope you have as much fun reading ...

What’s not to ‘like’ about Facebook?

By Chris Giddings

Tuesday, 29 March, 2011

Categories: Brand, Digital

With over 500 million active users connected to an average of 80 pages, Facebook is becoming the go-to place for marketers to promote their brand, products and services. It’s also an effective channel, along with Twitter, for organisations to communicate in real time with their current and pot...

Rufus Leonard nominated for four RAR Awards

By Chris Giddings

Thursday, 10 March, 2011

Categories:

The Recommended Agency Register (RAR) has announced the nominees for this year’s RAR awards with Rufus Leonard nominated in four categories. The RAR Awards are all about recognising service excellence from marketing companies. In the last 12 months, nearly 5000 ratings have been made by ...

Tags: awards, rar

Rufus Leonard recognised for EEF Transformation

By Chris Giddings

Monday, 14 February, 2011

Categories: Brand

The Transform Awards 2011 have announced their short-list of this years entries and Rufus Leonard has made it through to the final in two categories. Following the success of the inaugural Transform Awards night in 2010, the competition that celebrates the best in rebranding, repositioning and bran...

Iain Millar comments on Honda's latest campaign

By Chris Giddings

Tuesday, 1 February, 2011

Categories: Technology

You may have read about Honda’s new 'This Unpredictable Life' campaign, promoting their Jazz model today. In the first of its kind, Honda is using ‘sound syncing’ technology allowing the tv ad to connect directly with Honda’s iPhone app in real time. To be aired for the first time this evening on Ch...

Tags: honda, mobile, qr codes, waitrose

Banking and social media - the conversation they don't want

By Chris Giddings

Wednesday, 26 January, 2011

Categories:

Banking brands have been slow adopters of social media, and it’s not hard to work out why. Not to put too fine a point on it, consumers have the nasty habit of asking awkward questions, which banks have the habit of not wanting to answer. In the new, always-on digital world, transparency is ki...

One brick at a time

By Chris Giddings

Friday, 21 January, 2011

Categories: Rufus Leonard

It was fantastic to read in gulfnews.com today, news of our recent trip to Bangalore in India to help build homes for local families. Gulf News has profiled the entire experience, undertaken by Neil, Jaclyn, Emily and Sarajayne, from their arrival through to the completion of the project in con...

Tags: bangalore, habitat for humanity, india, nabs

Guest Who?

By Chris Giddings

Monday, 13 December, 2010

Categories: Brand, Digital, Technology

This Christmas, Rufus Leonard are playing a game of ‘Guest who’, through our Twitter page @rufusleonard. We’ve handed over control of our tweets to a festive guest who will be tweeting clues and answering your questions throughout the week. Then if you guess correctly you’ll be put in the hat to win...

Tags: christmas, guest who, ipad

Rufus Leonard named in Marketing Magazine's 'Review of the Year'

By Chris Giddings

Thursday, 9 December, 2010

Categories:

We're in the news once again this week. This time it's Marketing Magazine's 'Review of the Year' supplement. 2010 saw us come in ninth, up six places from last year in the 'Design League'. We're also one of the biggest agencies on the list for growth this year. Here's to moving furt...

iEverywhere

By Chris Giddings

Tuesday, 9 November, 2010

Categories:

The rise and rise of Apple’s iPhone is often proclaimed as a prime example of real ‘game-changing’ technology. But the game that’s really changed is the consumer’s very relationship with what used to be called the ‘telephone’. Dubai seems to have run out of them. What am I talking about? The iP...

Lloyds TSB win an IPA Effectiveness award

By Chris Giddings

Thursday, 4 November, 2010

Categories: Brand

The Lloyds TSB 'For the journey' campaign has won a silver award at this year's IPA Effectiveness awards. The work was described as a simple idea that has transformed the fortunes of the UK's largest bank. 'For the journey' has helped add more that 400,000 current accounts. Rufus Leonard is t...

Tags: award, lloyds tsb

Rufus Leonard named #2 in the Design Week Integrated Top 20

By Chris Giddings

Friday, 1 October, 2010

Categories: Brand, Digital

Hello all, We wanted to share yet more good news with you... Rufus Leonard has been named number 2 in Design Week’s Top 20 Integrated Consultancies. We think it’s great to be recognised as an agency who can provide a robust brand and digital offer to all our clients.

Tags: design week

Charity begins at home

By Chris Giddings

Thursday, 30 September, 2010

Categories: Brand, Digital

If you haven’t yet heard, Rufus Leonard is taking part in one of the most enterprising charity events of the year. In association with NABS and Habitat for Humanity, 4 of the Rufus Leonard team will be heading out to Bangalore to help build houses for less fortunate communities in India. As part of ...

Tags: bangalore, charity, habitat for humanity, nabs

NMA Top 100 Interactive agencies 2010

By Chris Giddings

Wednesday, 29 September, 2010

Categories:

We thought we’d share the good news! For the ninth year running Rufus Leonard is featured in New Media Age’s Top 100 Interactive Agencies and this year we are over-the-moon to be listed as number 35. We think it recognises our digital talent, giving us 11th place in the top Desig...

The Empire Strikes Back

By Chris Giddings

Tuesday, 7 September, 2010

Categories: Digital

The strikes have hit London, well more specifically London’s tube system. As a result we should all be looking for a way to strike back against the pain and boredom of our impending doom on delayed trains, overcrowded buses and battles on the street. As we’re all forced to become that little bit mor...

Tags: android, iphone apps, tube strikes

Behind the Times

By Chris Giddings

Tuesday, 10 August, 2010

Categories: Digital

It was recently reported that the introduction of a pay-wall for readers of the Times online has resulted in a 66% drop in visitors. This has been seen as a success by some who thought the drop could have been as much as 90%. For me the obvious point being made here is that newspapers are going to n...

Tags: newspapers, times

Rufus Leonard Global Village Project

By Chris Giddings

Tuesday, 6 July, 2010

Categories: Rufus Leonard

In November 2010, four members of the Rufus Leonard team will take part in a truly life-changing experience. Emily-Faye Duncan, Jaclyn Townshend, Neil Svensen and Sarahjayne Matthew will be part of a 21-strong team of volunteers travelling to the slums of Bangalore in India to spend a week building ...

Tags: bangalore, charity, nabs

Rufus Leonard launches new in-branch campaigns for Lloyds TSB and Bank of Scotland

By Chris Giddings

Thursday, 3 June, 2010

Categories: Brand

Rufus Leonard has developed new in-branch campaigns for Lloyds TSB.  The leading brand and digital agency has worked with Lloyds TSB for many years as Group Brand Development Partner, winning the ongoing in-branch campaign brief at the end of 2009. The campaigns focus on National School Sport ...

Tags: lloyds tsb

Lloyds TSB Scotland Celebrating 200 Years

By Chris Giddings

Tuesday, 1 June, 2010

Categories: Brand

Lloyds TSB Scotland is celebrating 200 years of helping customers save with a commemorative card and chocolate coin. It goes live in-branch on 1st June 2010.

Tags: lloyds tsb scotland

Top of the charts

By Chris Giddings

Thursday, 27 May, 2010

Categories: Rufus Leonard

I always look forward to reading the Design Week league tables, so I was delighted this morning when The Top 100 supplement arrived inside the magazine.  Let’s see who is the cream of the crop amongst design consultancies? How would our rivals be ranked?  Where would we be positioned? Tu...

Tags: design week top 100

10 quick questions for Julie Randall

By Chris Giddings

Thursday, 6 May, 2010

Categories: Brand, Digital, Technology

It's the 6th May, election day and more importantly it's the last day that Julie Randall will be walking out of the Drill Hall as she leaves for her new role at Waitrose. But just before she leaves we ask her 10 quick questions about her time at Rufus Leonard  Report this

Rufus Leonard develop a Transport for London Google map bus route application

By Chris Giddings

Tuesday, 27 April, 2010

Categories: Digital, Technology

Transport for London has unveiled a new Google map bus route application designed by Rufus Leonard the leading brand and digital business. The application will make it easier for Londoners to travel around the capital. With over 25,000 visitors each day, Transport for London’s website plays an imp...

Tags: google, maps, tfl

PR agencies monitor Tweetminster

By Chris Giddings

Wednesday, 14 April, 2010

Categories: Digital, Technology

I read in this week’s PR Week that Public Affairs agencies are readying themselves for the election by setting up dedicated websites or microsites which will show online opinion tracking tools. Key strategists suggest the major parties will win the election with social media, and it’s become a favo...

Tags: election, social media, twitter

Rufus Leonard design & build new website for Greater London Authority

By Chris Giddings

Tuesday, 13 April, 2010

Categories: Digital, Technology

Rufus Leonard has designed and created a website for the Greater London Authority. www.london.gov.uk is the official website for the Mayor of London, the London Assembly and the Greater London Authority. The new site build decision came after the new administration called for innovation, reduced o...

Tags: drupal, greater london authority, open source

Stick or tweet – will traditional or modern media win the next election?

By Chris Giddings

Thursday, 8 April, 2010

Categories: Digital

This week the election date was set.  At Rufus Leonard we will be keeping a close eye on how each of the leading parties uses digital media, as well as  their traditional campaign tools. Already we have seen e-consultancy debating the strengths and weaknesses of the parties iphone apps. ...

Tags: conservatives, election, labour, liberal democrats, politics

5 top tips for getting started with social media for your business

By Chris Giddings

Monday, 15 March, 2010

Categories: Digital

At Rufus we’ve been getting to grips with social media for ourselves...we’ve learnt quite a lot in the process. So if you are new to social media or have started but could do with a little direction, here are five top tips for getting started. 1 – Listen, monitor and then act!  Many people com...

Rufus Leonard celebrate anniversary year with a Re-Brand and new Director of Technology

By Chris Giddings

Monday, 15 March, 2010

Categories: Brand

  Rufus Leonard has spent the past 20 years helping shape many of the UK’s leading brands off and online. Now they are marking their anniversary year by developing their own brand and appointing new Director of Technology Peter Barker. Peter Barker will be promoted to the board as Director of...

Tags: director of technology, peter barker, rebrand, rufus leonard

Rufus Leonard delivers new brand and website for FCO services

By Chris Giddings

Friday, 12 March, 2010

Categories: Rufus Leonard

This week sees the launch of FCO Services new website www.fcoservices.gov.uk. Rufus Leonard has been working with the brand for over a year to first develop a new brand identity and a new brand strategy, then design and create a new web site. To define the brand Rufus Leonard looked to FCO Servi...

Tags: fco services, government, public sector