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Location, location, location

By Chris Wills

Tuesday, 29 March, 2011

Categories: Technology

During its short life, the web has experienced a number of significant milestones. For me, the arrival of Google Earth was nothing less than earth shattering (pardon the pun). Sitting at my PC, the idea that I could drop in my post code into an application on my desktop and within seconds be peering...

Who's looking at you?

By Chris Wills

Monday, 7 February, 2011

Categories: Digital

If you are like me and you get a kick watching the tipping point evolve, I’ve got a new one for you to keep an eye on.You may be aware of the smart aggregator engines like StumbleUpon or Digg. These sites trawl the web, sourcing all manner of information web users might be interested in. As t...

Leading the way for technology in London

By Chris Wills

Wednesday, 19 January, 2011

Categories: Technology

We’ve known it for a while, but now it seems official. The Evening Standard reports that Smartphone apps are ‘revolutionising the way government communicates with citizens’. From finding the closest available bike to hire, to the fastest mode of transport to your required destination, it appears Lon...

Tags: mapping, oyster card, tfl

Good old Aunty Beeb goes Global with the iPad

By Chris Wills

Thursday, 2 December, 2010

Categories: Brand, Digital, Technology

Reading the press this morning while we all freeze on our way to work I noticed a small but important step for the BBC which could arguably reposition the BBC internationally. The BBC is planning to team up with Apple and launch an international version of iPlayer, the video-on-demand service for th...

Tags: apple, bbc, ipad, iplayer

The $51bn question

By Chris Wills

Wednesday, 27 October, 2010

Categories: Digital, Technology

Last week the infamous Steve Jobs stated to the world press that Apple wishes to hold on to its $51bn in cash and securities. Yes, $51bn in the bank. This is one of the largest corporate cash hoards in the world. To put Apple's hoard into perspective, the rising star Facebook is valued in private sh...

Tags: akamai, apple, disney, facebook, google

Step change for social networking

By Chris Wills

Wednesday, 18 August, 2010

Categories: Digital, Technology

Google has managed to grab a few more column inches in the press this week, with the news of a few more acquisitions. The difference on this occasion is this clearly indicates a step change in Google’s approach to social networking. Google struggled to make an impact with Buzz after building a use...

Tags: facebook, gaming, google, social networking

Netjetters

By Chris Wills

Thursday, 12 August, 2010

Categories: Digital, Technology

Now we are in the silly season and predictably topical news has become scarce, most of us are preoccupied with our summer break which got me thinking about how small the world has become for travellers with the advent of the web and mobile. The process of finding a holiday destination used to take...

Tags: tripadvisor, youtube

Sacred French cows

By Chris Wills

Friday, 16 July, 2010

Categories: Brand, Digital

The French have a reputation for protecting many of their sacred cows and one such cow ‘Le Monde’ has recently been taken over by a trio of tycoons much to the chagrin of President Nicolas Sarkozy. Supported by Sarkozy, France Telecom was attempting to take a 20% stake into protect its immine...

Tags: bbc, le monde

The future has already happened but we have yet to discover it

By Chris Wills

Tuesday, 6 July, 2010

Categories: Digital, Technology

I’m currently being seduced by a slim lined, laidback, touchy thing that comes alive whenever I stroke it and if you’ve had a chance to play with the new iPad you might have had a similar experience. When Apple delivered the iPad, web designers across the world debated how tablet computers would c...

Tags: apps, flip, ipad, iphone

Who’s the king of the castle?

By Chris Wills

Monday, 7 June, 2010

Categories: Digital, Technology

The headlines are full of it.  Apple has now inched its way past its arch-rival Microsoft and is now the world's largest technology company, although not as profitable. This is either a sign that the ‘good guys win in the end’ or Microsoft have lost their touch for innovation and creating mar...

Tags: apple, google, microsoft

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Name: Chris Wills

Title: Client Partner

Company: Rufus Leonard

About Chris:

Chris has been working in the field of advertising, brand and digital communications for over 34 years. Having started his career with Pentagram, working in product design and packaging, he then set up on his own moving into above the line advertising for over 15 years. His breadth of experience within the creative industry is significant. He now focuses on his core skills, developing communications programmes within the digital arena.