Our thoughts

Categories:

Content

Getting to grips with iPad

Wednesday, 14 July, 2010

If an idea had legs, then the concept of the computer has run and run. In the race against who can sell the best spec PC for under £600, Apple has definitely taken the alternative route... Talking to a cab driver, after discussing the ramifications of the emergency budget, then the launch of the iP...

Tags: apple, ipad

0 comments

Online brand advertising - How does your data measure up?

By Colin Pye

Monday, 17 May, 2010

Categories: Brand, Digital

When it comes to your online marketing mix, it’s most likely that brand activity is low on the agenda. Usually because it’s pretty difficult to prove its effectiveness in a world orientated around direct response advertising. There’s some irony in that response advertising tends to exploit the bran...

Tags: churchill

Name: Colin Pye

Title: Creative Director of Digital Marketing

Company: Rufus Leonard

About Colin:

Colin has 12 years’ experience in graphic design and digital marketing. He specialises in creating campaigns that encompass a wide range of media, including websites, microsites, online marketing, email marketing, social media, video, animation, mobile, interactive TV and games. Colin often works with multiple agencies to integrate offline and online communications.

Colin is a Liverpool Art School graduate (Dip, BA Honours) and was awarded with a distinction for a mini MBA at Birkbeck University. He is a fellow of the Company of Stationers and Newspaper Makers and has judged for the D&AD.