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Believe in D&T

Tuesday, 3 April, 2012

I'm a bit behind on this one, but there is a real possibility that Design and Technology is coming off the core curriculum in schools, which means subjects like graphics, product design, electronics and textiles are falling further down the Government’s priority list. Sure you'll agree that th...

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Goldman Sachs shares down by $1.3billion got me thinking....

By Helen Trickey

Monday, 19 March, 2012

Categories:

Everyone talks about customer loyalty to a brand. It’s the Holy Grail for many businesses. Equally everyone recognises that internal loyalty is also important. Happy employees who believe in their company and work are loyal by nature. Loyal employees create long term advocacy around a b...

Tags: loyalty, value

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Saving the world, one evening class at a time

By Helen Trickey

Tuesday, 13 March, 2012

Categories:

Monday nights are not usually the most fun nights. But last night broke the rule, this is because my team and I won the APG Training Network Department of Health pitch set by the APG at the beginning of January. We were part of a ten team (mixed agency) pitch process hosted at Google. Last to ...

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Facebook afterlife

By Helen Trickey

Monday, 16 January, 2012

Categories: Digital

There are apparently two things that are certain in life. You live and then you die.For me there is one other certainty - Facebook. It's an integral part of my life, from when I wake up until I go to bed. So what about when I or any of the other 800 million current users die? As it’s so import...

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L'hôtel interactif...

By Helen Trickey

Friday, 3 June, 2011

Categories: Digital, Technology

Located in the up-and-coming section of south Bastille in Paris, the new HI Matic Hotel has few staff. Rather, it promotes guest interaction and knowledge-sharing via technology. The hotel is hooked up a single network, and interconnected touchscreens are located throughout. Visitors can order food,...

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A Facebook Festival

By Helen Trickey

Friday, 3 June, 2011

Categories: Brand, Digital

The Coca Cola Village in Israel is a summer holiday resort designed for teenagers finishing their school years. Now into its fourth year, residents are provided with RFID bracelets to help them share their experiences on Facebook. Teens are able to put a digital ‘like’ on their cho...

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Facebook Deals - putting the shivers up Groupon?

By Helen Trickey

Tuesday, 26 April, 2011

Categories: Digital, Technology

Today has seen the long-anticipated launch of Facebook Deals which has had a landing page (currently unavailable!) since March 2010, but few details. Not to be confused with the old Deals for Facebook Places (to be renamed CheckIn Deals - also under redevelopment), this is a location-based daily de...

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Proving honest-tea pays...

By Helen Trickey

Thursday, 24 March, 2011

Categories: Brand

There has been quite a bit of media coverage recently about an innovative experiential campaign launched last summer by organic tea brand Honest Tea. It took the form of a "guerilla social experiment", putting the honesty of the seven largest cities in America to the te...

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The cheek of it!

By Helen Trickey

Monday, 14 March, 2011

Categories: Brand

DDB New Zealand have come up with a unique approach to promoting a “short shorts” sale for fashion retailer Superette. Benches at bus stops, fashionable malls and parks have been manipulated to contain an indented plate that leaves Superette-branded imprints on the thighs of anyone...

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Test drive a Volkswagen... inside a print ad

By Helen Trickey

Friday, 11 March, 2011

Categories: Brand, Digital, Technology

Volkswagen in Norway has launched what it claims is the world's first test drive inside a print ad. The ad, placed in popular Norwegian publications, presents a long stretch of road (in summer and winter) and urges readers to download an Augmented Reality app that lets you drive ...

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Death of the customer...?

By Helen Trickey

Monday, 21 February, 2011

Categories: Brand, Digital

If I were to tell you I’d had an “experience”, whether it were good or bad, you’d probably infer it was something that had made an impact – something to stick in the memory. “A once-in-a-lifetime experience”, “an appalling experience”, “an ...

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iFad?

By Helen Trickey

Wednesday, 17 November, 2010

Categories: Brand, Technology

Another blog about Apple? I groaned at myself for even contemplating the idea. But the silhouette of an apple with a bite taken out of it (so that isn’t confused with a cherry) continues to demand so much of my attention and I’m not alone. Why? And how long can it last? The why: 1. Apple, it see...

Tags: apple, steve jobs

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Eyeing-up a tech-enabled future

By Helen Trickey

Friday, 8 October, 2010

Categories: Digital, Technology

The Tube strike this week coincided with a particularly heavy autumnal downpour. This brought more people than average above ground and on to the street in Monday’s rush hour with their umbrellas, sharpened elbows and eye-contact avoidance techniques. Unfortunately, on such days, technology doesn’t ...

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20/10/10

By Helen Trickey

Tuesday, 28 September, 2010

Categories: Brand, Digital

The 20th October 2010 is a date that some await with a greater or lesser sense of anticipation. For those feeling like hittin the flo’ or even just shootin’ the breeze, Snoop Dogg’s 39th birthday might give cause for celebration. Others will be feeling less upbeat about 20 10 10, the day the results...

Tags: government, quango, spending review

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Facebook's Facebook

By Helen Trickey

Wednesday, 15 September, 2010

Categories: Brand, Digital

I recently discovered that two of my friends like Facebook. This didn’t arise in conversation in the pub or as a result of a sudden outburst in the office, more’s the pity. I was waiting to play the word ‘liquid’ on a double word tile in Scrabble and Kaycee, my internet opponent with whom I am not f...

Tags: facebook, social media

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Upside downturn

By Helen Trickey

Friday, 25 June, 2010

Categories: Brand, Digital

The economic downturn has – in one way or another - resulted in budget cuts for almost every one of our clients. As a result, some businesses have also seen a reduction in the size of their teams. So over the last 12 months, of necessity, we’ve all been challenged to find inventive ways of doing mor...

Tags: collaboration, recession

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More... Faster... Better?

By Helen Trickey

Friday, 11 June, 2010

Categories: Digital

If you’ve read any of the earlier postings here on the site and have had a chance to dip a metaphorical toe in the exciting waters of our re-brand, you’ll know that the central theme which we address is that of a world which is ‘always on’. This means – as pretty much all of us experience in our int...

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A measured success

By Helen Trickey

Friday, 7 May, 2010

Categories: Technology

Well, there we have it: another General Election comes and goes. Did you win? While we contemplate the result, to the sound of champagne corks or sobs, some within the political parties are now already deep into their analysis of what transpired in order to inform their strategies for the next one. ...

Tags: election, social media

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7 reasons to read this blog

By Helen Trickey

Thursday, 25 March, 2010

Categories: Digital

Whether we like it or not, we’re living – and conducting business in – a global, digital, multi-channel 24/7/365 world which never switches off. These days you’re expected to know what’s happening within your company and your industry as it happens, expected to be monitoring trends and new developme...

Name: Helen Trickey

Title: Strategy & planning

Company: Rufus Leonard

About Helen:

Helen has worked at Rufus Leonard for three years, starting as a project manager and moving on to become a research planner. Previously Helen worked at a number of agencies whilst at university. This has meant she has worked across a variety of clients and projects, from video game launches to large corporate branding development.