Our thoughts

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Altering our memories

By Iain Millar

Tuesday, 17 April, 2012

Categories: Digital, Technology

There’s an app coming soon that allows you to remove things from your photographs. Irritating things like passers-by or cars that obscure you - or even the background you were hoping for. Fittingly it’s called Remove and it works quite simply by taking a few pictures whenever you think you...

Nokia Agora points to future of social visualisation

By Iain Millar

Friday, 10 February, 2012

Categories: Digital

Over the last few years, many brands have been building their social strategies driven by disruption, consumer empowerment and the need to become more open, transparent and personal. This has not entirely been a mad rush, but for many there has been a sense of urgency and a need to try and keep up...

Tags: agora, nokia, social visualisation

Digital hedonists want brands with personality

By Iain Millar

Friday, 3 February, 2012

Categories: Digital

As the communications landscape shifts and technology takes its leaps and bounds, brands have more and more opportunities to engage with consumers on all sorts of different levels. In the old world of broadcast, consistency was king and brand governance centred around driving that consistency acr...

Co-creation - think small

By Iain Millar

Thursday, 9 June, 2011

Categories:

As engagements with consumers are increasingly led by people rather than marketers, brands are having to find ways to be smarter and find common ground with their audience. This stands true not only for their communications but also for other experiences, products and services. Marketing has always...

Can I get a +1?

By Iain Millar

Thursday, 31 March, 2011

Categories: Digital

So Google yesterday officially launched their latest social product, titled “+1”. Essentially, it could be seen as Google’s version of a Facebook ‘like’ or a Twitter ‘retweet’. +1 acts as a way to share search results from Google that you like with the rest ...

New MySpace logo - no really, that's it

By Iain Millar

Wednesday, 13 October, 2010

Categories: Brand, Digital

As a business that desperately needs a shot in the arm and faced with a rampant Facebook, frankly any suggestion that might bring it back into the world of progressive, cool or notorious should definitely be considered right now. From a cultural perspective, it sends out a strong signal about self...

Tags: myspace

Facebook garage

By Iain Millar

Wednesday, 23 June, 2010

Categories: Digital, Technology

We went along to the facebook event on Monday; a special edition of the usual developer garage with Zuck himself along with Mike Vernal the Platform Engineering Manager and Ethan Beard the Director of the Developer Network. We were hoping for some big announcements I guess, but in essence it was a r...

Tags: facebook

28 days later

By Iain Millar

Tuesday, 4 May, 2010

Categories: Digital, Technology

I've been backed up on this blog post, partly because of a holiday, then because of an ash cloud, and then because of the ash cloud backlog I've been working through! That said, before my break I got to spend some time with the iPad, to satisfy my thirst for such things. Much has been said now, bu...

Tags: apple, ipad

Name: Iain Millar

Title: Head of Innovation

Company: Rufus Leonard

About Iain:

Iain has been a consultant, entrepreneur and strategist in digital media and branding for 15 years. He has a strong background in solving complex problems and creating effective communications for blue chip clients, combined with a keen following of the digital landscape and emerging technologies, and extensive experience in delivering large scale web applications.
 
As Head of Innovation Iain’s role at Rufus Leonard is to inspire, develop and deliver innovation both internally and with clients.