UK Trade & Investment

Marketing Services Guide

The brief
UK Trade & Investment needed to redesign its Marketing Services Guide in order to promote the expertise and role of its Marketing and Communications team to the rest of the organisation and to encourage members to use its services. The guide was two years out of date and they wanted to use the opportunity to refresh the guide in an innovative way – to stand as an example of best practice. Some of the information in the old Marketing Services Guide would now be published online, but UK Trade & Investment wanted the printed guide to be interesting and distinctive enough to drive people to the web for this additional information.  

Our approach
We replaced the earlier guide in its A4 lever arch folder format with a swatch of easy to use A6 cards printed in a blend of different papers, textures and colours.

The Value
The distinctive cards, which feature staff profiles, the team resources and structure as well as case studies, are a more modern expression of the UK Trade & Investment brand. In addition, the print itself provided members with a case study of different print methods which could be applied across other collateral.