Rufus Leonard Short-listed for Legal Marketing Awards

14 April 2008

Rufus Leonard has been short-listed for a Legal Marketing Award along with their client Wragge & Co, who has been short-listed in a further two categories. 
 
All three awards are for work Rufus Leonard carried out on the Wragge & Co re–brand. The categories are; Firm-wide Achievement Awards – Law firm re-branding (Wragge & Co LLP), Firm-wide Achievement Awards – Sector based marketing campaign/initiative (Wragge & Co LLP) and Suppler Achievement Awards – Design/creative agency (Rufus Leonard). 

Rufus Leonard created a whole new brand identity for Wragge & Co the UK law firm with 1,185 employees and a worldwide client base. Rufus Leonard designed and delivered an identity which better represents the Wragge & Co ethos, quality and breadth of its offer. The brand now represents a successful international law firm with a blue chip client base.

The new brand identity consists of an updated logo in a stylish red and black sans serif font, and a completely new image style which combines illustrations by Jim Frazier and photography by Hugh Kretschmer.

Rufus Leonard was responsible for delivering brand strategy, corporate identity, website redevelopment, communications planning, recruitment advertising, practice-specific advertising and direct mail.
 
Last year, Rufus Leonard working with Wragge & Co – were 'Highly Commended' in the recruitment category. The finalists will be announced at the awards ceremony on 29th May 2008, at the Marriott Grosvenor Square, London.