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iPad diary week 3 - Using the iPad at work

Thursday, 2 September, 2010

After losing a weekend to exploring the joys of a new iPad, it was time to take it to work and see how it performed. The first change is that you’re taking the iPad out of the comfort of your home wireless network and relying on 3G. Mobile connections still aren’t very quick and, with the usage li...

Tags: apple, blackberry, ipad, microsoft

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iPad diary: First weekend – getting to grips

By Niamh Power

Wednesday, 4 August, 2010

Categories: Digital, Technology

Having agonised over the options - What storage do I want? Will 32GB be enough? Do I need 3G or will WiFi only do? If 3G then which operators do I want to go with? - I opted for the 32GB with 3G connectivity because I think I’ll want to use it on the train (without being smug of course). Aft...

Tags: apple, cat stand, ipad

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Seek out brave new Worlds

By Niamh Power

Friday, 16 July, 2010

Categories: Technology

Steve Jobs announced the iPad in January to a fanfare of acclaim and feverish excitement from the Apple faithful. Whilst everyone in the audience (and many watching online) would have gladly given their right arms for whatever new device was about to be unveiled, Steve Jobs was careful t...

Tags: apple, ipad

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Our British sporting summer

By Niamh Power

Monday, 12 July, 2010

Categories: Brand, Digital

June and July are the peak of the British sporting summer. Test match cricket, The World Cup, Wimbledon, The Open and US Open and F1 all contribute to an exciting and emotional time. This year, we we’re more closely involved than ever. New digital services mean that we can bite our...

Tags: interaction, the open, wimbledon

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Competing and winning with sports sponsorship

By Niamh Power

Monday, 7 June, 2010

Categories: Brand

There is no denying that sports sponsorship is expensive and many companies find themselves having to continually justify this expense. We saw this at the height of the recession with RBS widely criticised for its sponsorship of Wimbledon – the idea of fat cat execs gorging themselves on strawberrie...

Tags: british gas

Name: Niamh Power

Title: Account Director

Company: Rufus Leonard

About Niamh:

Niamh has five years’ experience in brand and marketing consultancy with Rufus Leonard. Prior to that, she focused on marketing consultancy in the IT and telecoms market. Her specialist areas include brand strategy and development, digital strategy, integrated communications and internal communications. Her client experience spans business to business, business to consumer and the public sector.