Research

Meeting customer needs while remaining profitable can be the hardest challenge for companies, who often need to understand what customers actually want and how competitive their business is in order to make the right marketing and communications decisions.

Rufus Leonard’s research strategy fills in these gaps. Our integrated approach includes desk research, market evaluation, competitor benchmarking and stakeholder interviews. As well as traditional qualitative and quantitative market research, we do specialist usability research and testing, online visual language exploration, user experience modelling, and website performance evaluation. This enables us to produce concise reports and presentations with insights into where businesses should go next.