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How to put sustainability at the heart of your digital platform

Rufus Leonard launches best practice advice for brands looking to reduce the environmental impact of their digital platforms.

How to put sustainability at the heart of your digital platform

73% OF UK COMPANIES PLAN TO INTRODUCE NET ZERO EMISSIONS GOALS INTO THEIR OPERATIONS THIS YEAR

As business leaders explore how they can make sustainability-focused changes that go beyond business-as-usual practices, questions often arise about how to reduce a company’s digital footprint, and what savings or profits might stem from it.

Though of course the environmental benefits are hugely important, assessing and improving your digital sustainability goes further than an eco-friendly mindset. A recent report highlights 73% of UK companies have plans to introduce net zero emissions goals into their own operations, and 78% said they expect this greater focus on sustainability to result in increased sales over the next year*. It is now a highly competitive business objective.

There’s plenty of scope to reduce environmental impact across your platform – from choosing the architecture, to hosting, site design, build and how you manage your content.

‘How to put sustainability at the heart of your digital platform’ is full of actionable advice to help you discover:

  • The top three energy-consuming areas of any platform

  • How to tackle these problem areas

  • The commercial benefits of putting sustainability first

*HSBC

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About the author

We get a real kick out of delving into complex problems to make things simple for our clients. We’re a bunch of big thinkers, and we’re bubbling with curiosity! Take a look at the related insights below to see what else we've been exploring recently...

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Rufus Leonard
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