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Rufus Leonard awarded a 2020 Sitecore Experience Awards Honourable Mention

Rufus Leonard has earned a Sitecore Experience Award (SEA) Honourable Mention in the ‘Most Intelligent Content Optimisation’ category for our work with Pinsent Masons.

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By Rufus Leonard

The Sitecore Experience Awards 2020 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

Together, Pinsent Masons and Rufus Leonard delivered a fully customisable website that reflects Pinsent Masons’ position as a leader in innovation. Not only does it help companies deal with legal issues now, but it also helps spot future hazards using clear, accessible language instead of a legal jargon.

Architected on a high-performing Azure PaaS solution design, Pinsent Masons’ two global sites have been consolidated and re-platformed onto one central Sitecore platform; geared towards accelerating new customer acquisition and building loyalty. Content was king for the new site, with over 30,000 articles to navigate in multiple languages. The new consolidated website provides Pinsent Masons with full control over its customers’ digital experience. The ease of use and increased control helps them achieve greater speed to market as they continue to establish their transformation to a global professional services business with law at its core. The new website has resulted in a number of firsts for Pinsent Masons including exceeding 1m monthly visits and winning new business from RFP submissions received directly though the website. (Read the full case study here.) 

“With digital emerging as the lifeblood for many businesses this year, intelligent content optimisation has been a key driver for stronger consumer engagement, helping to achieve business and organisational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximizing the use of content across an organisation’s channels and regions.”

SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.


As a Sitecore Gold Partner, Rufus Leonard can help you unlock the full value of Sitecore’s technology by delivering transformational services that include strategy, design, implementation, and support and maintenance of the solutions we recommend and provide. Get in touch to explore if we can support you and your business: 

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Rufus Leonard



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