Webinar – Content: The Cornerstone of Digital Experience

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It’s proven that intuitive personalisation deepens customer engagement and improves conversion rates. Therefore, against the background of ever-growing content estates and increasing customer expectations, a robust content strategy is paramount to successfully achieving this level of personalisation.

Join us and our partner Sitecore in our first webinar of 2020 as Rufus Leonard’s Head of User Experience and Chief Technology Officer share:

  • Why content is the cornerstone of digital experience
  • How to design and plan an effective, personalised content strategy
  • How to technically deliver this level of content taxonomy and personalisation using Sitecore and Azure Search
  • Insight into a professional services case study; how this approach delivered digital differentiation for the world’s most innovative law firm

Register now to attend our latest Sitecore webinar: 4th February, 11am GMT.


Keynote speakers

Vanita Tanna

Head of User Experience

Vanita leads the User Experience (UX) team at Rufus Leonard, embedding lean working & CXO across the agency and playing a key role in shaping our clients’ customer centric approach to user experience and service design. She specialises in experience modelling to deliver measurable value. Beginning her career as a Business Analyst, Vanita went on to lead a number of UX teams across award-winning agencies and digital businesses most recently she led the Retail Experience and Optimisation programme at Oracle Maxymiser. Since joining Rufus, Vanita has led multichannel, innovative programmes for The Gym Group, WWF and Royal Mail.

Peter Barker

Chief Technology Officer

Peter leads the 30+ strong technology team at Rufus Leonard. Peter is responsible for providing properly engineered technology solutions that deliver the promise of our experience teams. He has two decades of experience delivering digital solutions, in-house, for some of the UK's biggest and best-known brands. Since 2001 he has had overall responsibility for Rufus’ technology platform choices as well as the process and standards underpinning how we design, build, run and support business critical solutions for clients such as The Gym Group, British Red Cross & Stagecoach Group. Most recently, Peter has been involved in creating solution architecture for an international accommodation and hotel chain, combining Smart Building IoT, mobility technology and behavioural economics to deliver a complete connected community.


Register now

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