Brand Experience Index
After 30 years of advising businesses, we know that extraordinary brand experiences create real business value. Not only does brand experience impact how a customer feels about a brand, but it also has a significant financial impact on loyalty, customer spend and recommendations. Yet it’s always been frustrating that no method existed to measure and optimise brand experience. That is, until now. Here at Rufus Leonard, we’ve created the Brand Experience Index (BXi).
The BXi is an actionable measurement tool that helps businesses identify key moments across the entire customer journey for a brand to exceed customer expectations.
It allows brands to create roadmaps for where to concentrate their effort.
It gives us an overall measurement for brand experience, something that has been, to date, virtually impossible to extract.
The BXi is changing the way we do marketing, putting brand experience at the heart of what we do.Stephanie Verschoor
Global Head of Brand Experience and Design