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Brand Strategy, Design and Delivery

73% of consumers are willing to pay more for a product if they love the brand*. Build a loveable brand fit for modern, omnichannel, data-driven experiences. With a clear brand strategy, distinctive brand design language and consistent brand guidelines to own. *Forbes 2019

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Deliver the growth you need, with a category-defining brand strategy and identity. 

We exist to build iconic brands fit for today’s data-driven, digital-first era. Inspired by your founding mission and using stories drawn from your data to celebrate your point of difference, we’ll establish your brand vision, brand positioning and brand manifesto. And after all of that, we’ll deliver a powerfully simple brand identity and design that can support the complexity of a modern service organisation. 

We’re here to create the strategy and assets that will bring your brand to life.

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Brand Strategy & Identity

Cut through the market noise with an iconic brand that connects with customers in distinctive and compelling ways. We crystalise insights from consumer behaviours and perceptions, company truths, market dynamics and cultural conversation, to create a category-defining brand that communicates your unique value.

We’ll deliver: 

  • Design concepts expressing visual, verbal and motion styles

  • Design assets

  • Your team – empowered, emboldened, and excited by your brand strategy

  • Brand guidelines for your purpose, promise, positioning and principles

Brand Strategy Sprint

Need to move with purpose? We’ll clarify your strategy, transform your positioning and deliver a core brand identity in a matter of weeks, using our innovative sprint-based approach and proactive senior stakeholder collaboration.

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Design Systems

We’ll create a brand identity toolkit that gives your teams and partners the assets, support and guidance that can be easily accessed, consistently applied and optimised when needed. We offer a variety of design systems – each scalable and complementary of each other:

  • Simple design library with essential brand and UI components – e.g. colours, text styles, buttons, input fields. Plus, easy-to-understand core guidelines for consistent design language use

  • Comprehensive design UI library (from atoms to templates), fully annotated for designers and developers. Includes component-level animations, and ability to deliver a UX-only Library for quick workshops. Ideal for multiple and/or different projects

  • Online platform – Figma – containing designs (and code in all supported languages) for all channels. i.e. complete integration of all disciplines – creating a seamless workflow between Design and Build.

Brand Audit

We put ourselves in your customers’ shoes to truly understand the perception, strengths and weaknesses of your brand today. From visual design audits and on-to-one interviews to customer co-creation workshops and concept validation. 

Vice Chancellor, Anglia Ruskin University

"This new brand identity gives us a look, personality and voice to match the unique and valuable work we do."
"It will set us apart from our competitors, elevate our profile and make us a name recognised for the values we stand for – inclusion, innovation, sustainability.”



Want to hear more about how Rufus can help you hone into what’s distinct about your brand, to create an exciting, category-defining strategy and identity? Or simply fancy seeing what else we can do? Just complete the form and we’ll be in touch.


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