Brand Strategy, Brand Design and Delivery

Cut through the market noise with an iconic brand that connects with customers in distinctive and compelling ways. We crystalise insights from consumer behaviours and perceptions, company truths, market dynamics and cultural conversation, to create a category-defining brand that communicates your unique value.

We’ll deliver: 

• Design concepts expressing visual, verbal and motion styles

• Design assets

• Your team – empowered, emboldened, and excited by your brand strategy

• Brand guidelines for your purpose, promise, positioning and principles

We’ll create a brand identity toolkit that gives your teams and partners the assets, support and guidance that can be easily accessed, consistently applied and optimised when needed. We offer a variety of design systems – each scalable and complementary of each other:

• Simple design library with essential brand and UI components – e.g. colours, text styles, buttons, input fields. Plus, easy-to-understand core guidelines for consistent design language use

• Comprehensive design UI library (from atoms to templates), fully annotated for designers and developers. Includes component-level animations, and ability to deliver a UX-only Library for quick workshops. Ideal for multiple and/or different projects

• Online platform – Figma – containing designs (and code in all supported languages) for all channels. i.e. complete integration of all disciplines – creating a seamless workflow between Design and Build.

We put ourselves in your customers’ shoes to truly understand the perception, strengths and weaknesses of your brand today. From visual design audits and on-to-one interviews to customer co-creation workshops and concept validation.