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Omnichannel Experience. API

Accelerate innovation and reduce supplier dependency. Our API developers created the OX.API – one of our most innovative proprietary tools – to give you the ability to differentiate your experience, deliver your brand promise and drive competitive advantage.

WHAT'S YOURCHALLENGE?

  • Creating a faster experience and services innovation 

  • Essential business logic locked in third-party systems 

  • The limitations and costs of complex legacy systems 

  • Simplifying the addition of new channels, systems and data sources

  • Strengthening internal systems that can’t handle the security and scale of the web

  • Greater consistency across channels

  • Wanting a microservices architecture but worried about integrating all channels 

  • Future-proofing your tech architecture

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RECLAIM YOUR BUSINESS LOGIC

Take back ownership and full control over the business logic that drives your customer value across all experience touch points. Our API developers created the Omnichannel Experience.API (OX.API) through a long-term focus on delivering intelligent and brilliantly crafted technology solutions that build category-defining brands. It has been tried, tested and evolved over 6+ years with our clients.

At its heart, it is an Experience Services Architecture that connects your back-end to your front-end distribution channels. Our clients know that it’s better than the alternatives: 

  • Full enterprise stack solutions (expensive)

  • A single CMS solution (limiting)

  • Renting a vendor PaaS solution (not 100% controlled)

The OX.API provides the capabilities you need to curate the experiences that your customers crave, through solid technical engineering and adhering to architectural principles that drive both effectiveness and efficiencies: availability, resilience, data quality, interoperability, secure by design, performance.

Jasper McIntosh

CIO, THE GYM GROUP

"The successful development and implementation of our proprietary software layer is game-changing for us in terms of Customer Experience."
"It gives us control over a critical component of our digital infrastructure, allowing us to develop product and proposition enhancements at our own speed. This ability is already paying dividends, allowing us to bring a major proposition enhancement to market only 3 months after we launched the new platform. This ability to rapidly innovate and refine will become a major point of differentiation.”
WHAT TO EXPECT

The OX.API will allow you to innovate your customer experience by accelerating the integration of new customer data sources and channels for interaction. Our OX.API consists of three parts:

Service Catalogue

API gateway into your services. The door to your organisation – a developer and partner portal with strong levels of security, allowing your suppliers (or even some consumers) easy consumption of your services.

Process APIs

The single source of truth for your business logic and integrations based on microservices. Connecting to your underlying systems with loosely coupled APIs that are independently deployable with fault isolation. This allows different parts of your organisation to develop their own with flexibility and ease of integration.

EXPLORE
Experience API
Experience API

The layer that connects all independent business functions, while protecting the channels and partners from underlying complexity. This enables you to provide services and content based on your identity and, as a result, can be made public. It converts underlying systems into a testable, event-driven and highly scalable platform.

OX.API IN ACTION

GET IN TOUCH

INNOVATIVE ASPIRATIONS? LET'S TALK.

To hear more about how the OX.API can help accelerate your innovation and reduce supplier dependency, complete the form and we’ll be in touch.

LOOKING FOR IDEAS AND ADVICE?

Read the latest inspo from our team